We’re pleased to announce the latest update to opportunities. You can now colour-code your stages, hide and collapse them giving you complete control over your views.

You can read more in our dedicated help guide:

We’re pleased to announce that you can now connect Canva to Smarflow, so that you can use all your assets without having to download them from Canva and re-upload them into Smartflow.

Check out our help article for more information on adding your account.

We're excited to introduce the new editable content queue in our social planner. You can now automatically schedule the same post with different content variations on whatever schedule you choose, perfect for repeating offers , recycling blog posts , and more.

Read more on our help centre article:

We’re pleased to announce that you can now add reviews manually or in bulk for any platforms that cannot be automatically linked. The reviews show in the reviews widget, like any other review, so you can proudly display them on your website! Learn more:-

We’re pleased to announce that you can now automatically send a WhatsApp message if you miss a phone call. No more leads getting missed! Learn more by reading our help article:

We’re pleased to announce that we’ve just launched our gift cards in SmartflowCRM. You can now design your own cards to send to your customers for use on products, invoices, and subscriptions (POS in lead connector coming soon). You can send cards via email, text, or as a PDF for recipients to print and bring. Learn more by reading our help article

Smartflow has got some new features and enhancements to help make your daily life easer! We’ll be updating letting you know about all the good stuff over the next few days

New Contacts Dashboard

Our new contact dashboard allows you to see your contacts and easily create smartlists. you can read more on our contacts dashboard articles

New Conversations Dashboard

Our new conversation window now reorganises your conversations and makes it easier and for you to see your conversations you can read more on help article

Conversation SLA’s

You can also now set SLA’s on conversations so you can easily identify conversations that haven’t been responded to you can read more on ind our dedicated article:

Conversation SLA's

That’s it for now but check back in a couple of days to find out what else we’re releasing.

Google Business Profile Optimization Tool

NEW

Overview

We’re excited to introduce GBP Optimization, a powerful new feature that helps businesses effortlessly manage and enhance their Google Business Profile (GBP) right inside the Reputation tab. With this launch, agencies and their clients can update key GBP details, keep listings complete and engaging, preview changes live, and boost local visibility — all in one place.

GBP Optimization is currently available in Labs.

What’s New?

All-in-One GBP Management:

Update essential profile details — from business name and phone number to images, services, and attributes — without leaving the Reputation tab.

Live Preview:

Instantly see how your profile appears to customers on Google Maps and Search while you make updates.

Profile Score & Alerts:

Get a real-time profile completeness score, plus alert icons and tooltips to guide you step-by-step toward a fully optimised listing.

Key Features in Detail

Manage Core Business Info:

• Update your business name, description, address, opening date, hours, and phone number.

• Add and edit categories and services to match customer searches.

• Highlight special attributes to stand out locally.

Visual Media Management

• Upload and update your profile, cover, and additional images to keep your listing fresh.

Social Links

• Connect social profiles to build trust and provide more ways for customers to reach you.

Reviews Overview

• View and monitor your GBP reviews to stay on top of customer feedback.

Live Preview

• A real-time panel shows how your GBP listing appears to customers — make updates confidently.

Profile Score

• A built-in score indicates how complete your GBP listing is.

• Incomplete sections are flagged with alerts and helpful tooltips so you know exactly what to fix.

Labs Control

• Agencies can enable or disable GBP Optimization for their locations as needed.

Why We Built This

Keeping a Google Business Profile accurate, complete, and engaging is critical for local SEO and building trust — but it’s often tedious and scattered across tools. GBP Optimization brings it all into the Reputation tab, so agencies and businesses can keep listings up-to-date and optimized without friction. The result? Higher local rankings, better customer engagement, and more leads — with less effort.

What’s Next

WhatsApp & Text Messaging

Let businesses add WhatsApp and SMS contact options to their GBP, giving customers instant new ways to connect.

GBP Posts Scheduler

Businesses will soon be able to view existing GBP posts and quickly redirect to the Social Planner to create and schedule new posts — all from the same hub.